OC Tanner downtown location named ‘coolest' jewelry store

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SALT LAKE CITY -- O.C. Tanner's downtown jewelry store has won the distinction of being the "coolest" jewelry store in the country.

A total of 110 stores entered to win the recognition by New York City-based magazine Instore. Stores were judged for appearance, store biography and marketing efforts.

The magazine says O.C. Tanner stood out for its beautiful exterior as well as the store's original decor inside.

The new store is housed in the historic library building at 15 S. State Street.

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