News / 

Wine, Women: A special pitch

Save Story

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

How about a glass of Seduction? Or, are you more in the mood for a White Lie?

Wineries are increasingly selling brands like these, designed to appeal to women, who buy the majority of wine in the United States.

Napa Valley's Beringer Blass Wine Estates this spring launched White Lie Early Season Chardonnay, which has fewer calories and less alcohol than a typical chardonnay. Each cork features a "white lie" a woman might tell, such as "I always get up early to exercise."

Other wines targeting women: Seduction, which has a sheer red wrapping to look romantic; Mad Housewife, with a kitschy label featuring a 1950s housewife holding either a spatula (chardonnay) or a whisk (cabernet); and Working Girl, a series of wines with names like Rose the Riveter and Go Girl Red.

But such blatant marketing could backfire --- and not just with wine connoisseurs insulted by the fluffy approach.

Atlantan Kavita Parekh, who admits she has selected wine based on a pretty label, said she wouldn't buy something so obviously going after the female shopper.

"I don't want to feel like I'm falling for marketing," she said.

Copyright 2005 The Atlanta Journal-Constitution

Most recent News stories


Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the Trending 5.
By subscribing, you acknowledge and agree to's Terms of Use and Privacy Policy.

KSL Weather Forecast