Estimated read time: 2-3 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
[STK]
[IN] FAS FIN ADV CPC
[SU]
-- WITH PHOTO -- TO BUSINESS, AND FASHION EDITORS:
Eyewear Innovator Adlens@ Names True North Inc. Agency of Record
NEW YORK, April 25, 2014 /PRNewswire/ -- True North Inc. has been
named agency of record by Adlens@, the global leader in variable focus
technology for the eyewear industry based in Oxford, UK. The selection
was made after a review process that included 12 other agencies.
Photo - http://photos.prnewswire.com/prnh/20140424/78284
"We saw True North as the perfect match," said Michael Ferrara, CEO of
Adlens@. "Like us, they're innovators in their field..and an
innovative approach will be essential to our success as we begin
challenging the giants of the eyewear industry."
True North will be responsible for developing integrated communication
strategies for Adlens@ and its range of brands to build consumer
awareness of variable focus eyewear as well as drive sales. The scope
of work will include online and offline creative campaign development,
social media, media planning and buying, and data analytics.
"Adlens@ is poised to change the eyewear industry with the technology
they've developed," said Steve Fuchs, CEO, True North Inc. "This new
partnership gives True North an incredible opportunity to help Adlens@
build their brand, introduce a new product category to the world, and
reach their direct sales goals."
About True North Inc.
True North Inc. is an independent digital advertising and media agency
founded in 1994, with offices in New York and San Francisco. Its fully
integrated services include media, creative, technology, and audience
insights. Winner of numerous industry awards, True North's client
roster includes top brands in entertainment, financial services,
business products and services, and the nonprofit sector.
About Adlens@
Adlens@ was founded in 2005 by James Chen as a philanthropic
initiative to provide access to refractive vision correction for
people in the developing world, while exploring the commercial
possibilities of variable focus lens technology. Today, Adlens@ has
offices in Tokyo, Japan, Hong Kong, and Boston, with a headquarters
and research and development facility based in Oxford, UK. Adlens@
eyewear brands include Adlens@ AdjustablesT, Adlens SundialsT,
AdlensFocussT, EmergenseeT, Hemisphere@, and John LennonT.
Contact: Bob Schwartz 212-55-4202 Ext. 263 Email
Read more news from True North Inc.
SOURCE True North Inc.
-0- 04/25/2014
/Photo: http://photos.prnewswire.com/prnh/20140424/78284
PRN Photo Desk, photodesk@prnewswire.com
CO: True North Inc.
ST: New York
IN: FAS FIN ADV CPC
PRN
-- PH12894 --
0000 04/25/2014 12:30:00 EDT http://www.prnewswire.com
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
