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-- WITH PHOTO -- TO NATIONAL, AND TRANSPORTATION EDITORS:
Driver Safety Technology Innovator Lytx Sponsors ATA Image & Safety
Tractor-Trailers
ARLINGTON, Va., April 3, 2014 /PRNewswire-USNewswire/ -- Today,
American Trucking Associations is pleased to welcome Lytx, Inc.
(formerly DriveCam) as the newest sponsor of ATA's show trucks:
Interstate One and the Share the Road.
Both Interstate One and the Share the Road trucks are driven by an
elite group of professional drivers with millions of miles of
accident-free driving, and now as part of this sponsorship agreement
will be using the DriveCam powered by LytxT Program, to showcase the
vital role technology plays in improving driving safety and preventing
collisions on our nation's highways.
ATA's tractor-trailers travel across the country allowing the public,
policy-makers and the media to see firsthand what a truck driver
experiences on the road, in their mobile office. America's Road Team
Captains showcase the trucking industry's newest safety technology,
explain the impact trucking has on everyday life, and educate the
motoring public on how to safely share the road with large trucks.
"We are proud to partner with driver safety technology companies like
Lytx that are making a difference by changing behaviors and preventing
vehicle collisions," said ATA President and CEO Bill Graves. "There
is no better way to highlight the advances in safety technology than
putting equipment on the ATA show trucks for all to understand the
importance the trucking industry puts on safety."
"As a global leader in delivering driver safety and compliance
solutions, Lytx is proud to be a sponsor of the ATA's show trucks and
of the elite professionals who drive them across our nation said
Brandon Nixon, chairman and CEO of Lytx, Inc. "America's Road Team
Captains are true ambassadors for the trucking industry and are
emblematic of the thousands of drivers protected by our DriveCam
Program.
American Trucking Associations is the largest national trade
association for the trucking industry. Through a federation of 50
affiliated state trucking associations and industry-related
conferences and councils, ATA is the voice of the industry America
depends on most to move our nation's freight. Follow ATA on Twitter or
on Facebook . Trucking Moves America Forward.
The America's Road Team, sponsored by Volvo Trucks , is a national
public outreach program led by a small group of professional truck
drivers who share superior driving skills, remarkable safety records
and a strong desire to spread the word about safety on the highway.
www.americasroadteam.com
Interstate One, the ATA Image Trailer, travels the United States
visiting State Capitols, high schools, community events and more. The
53-foot custom drop deck show trailer, fully wrapped in an American
flag themed graphic, features a mobile conference room with seven
projection screens, educational displays and room and a truck driving
simulator. The trailer is pulled by a Volvo VN780 tractor, donated by
Volvo Trucks.
Share the Road is a highway safety program that delivers life-saving
messages to hundreds of U.S. cities and reaches millions of motorists
annually, designed to educate automobile drivers about sharing the
roads safely with trucks. The program, sponsored by Mack Trucks, Inc.
and Michelin North America Inc., is represented by an elite team of
professional truck drivers with millions of miles of accident-free
driving.
At LytxT (formerly DriveCam, Inc.), we harness the power of data to
change human behavior and help good companies become even better. Our
flagship product, DriveCam powered by LytxT,sets the standard for
driver safety in the industries we serve, and our RAIR@ Compliance
Services helps DOT-regulated fleets comply with safety regulations,
complementing the DriveCam Program. We protect more than 950
commercial and government fleet clients worldwide who drive billions
of miles annually. Our clients realize significant ROI by lowering
operating and insurance costs, while achieving greater efficiency and
compliance. Most of all, we strive to help save lives - on our roads
and in our communities, every day. Lytx is privately held and
headquartered in San Diego. For more information, visit www.lytx.com
.
Logo - http://photos.prnewswire.com/prnh/20100129/ATALOGO
SOURCE American Trucking Associations
-0- 04/03/2014
/CONTACT: Elisabeth Barna, ebarna@trucking.org, (703) 838-1945
/Photo: http://photos.prnewswire.com/prnh/20100129/ATALOGO
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.trucking.org
CO: American Trucking Associations; Lytx, Inc.
ST: Virginia
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SU: JVN
PRN
-- DC97742 --
0000 04/03/2014 14:30:00 EDT http://www.prnewswire.com
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