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SALT LAKE CITY -- When gas prices first spiked a few years ago, car industry insiders say there was big demand for more fuel efficient cars. But things are slightly different this time around.
They're looking at their individual circumstances and making buying decisions based on that rather than on the fact that fuel is up.
–Craig Bickmore
New Car Dealers of Utah Executive Director Craig Bickmore says gas prices a few years ago jumped from around $1.50 per gallon to nearly $4.00. That's a major jump. This time, the cost of a gallon of gas started close to $3.00 before moving up. So, demand for the highly fuel-efficient car isn't as high in this state as it was previously.
"I think they're looking at their individual circumstances and making buying decisions based on that rather than on the fact that fuel is up," Bickmore said.
He says drivers in Utah have different driving needs than those in other states. Many Utah families need more room for more children. There is more open space to drive around compared to states on the east coast. Bickmore says many consumers are sticking with the SUVs and minivans they're used to.
"This is more of a measured approach. It's an approach where we look at our needs," he said.
But he's concerned about a potential ripple effect new efficiency standards may have on manufacturers' product lines. He says many times when lawmakers try to legislate technology it backfires, and many carmakers will have to spend a lot more money on research and development to meet the increased standards. That could be felt by the consumers.
"Are we going to produce more fuel-efficient vehicles and reduce the variety that, now, you have to market?" he asked.
E-mail: pnelson@ksl.com
