Estimated read time: 2-3 minutes
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Marc Giauque, KSL Newsradio You can spend anywhere from a few bucks to 80-thousand dollars, depending on the experience you want and can afford.
By day, Jeff Haley works for a roofing supply company, but in his new basement at home they're putting in a theater this week.
Jeff Haley: "It's kind of just a big family gathering sports mecca."
It's also basically part of the whole look.
Jeff Haley: "I've got furniture that matches the teams, I've got - you name it, it's hanging."
But the centerpiece is the TV.
Jeff Haley: "It's basically just a full 7.1 surround sound system on a projection screen, roughly 60 inches by 110 inches."
Jeff Haley: In the process of finishing, one of the deadlines was that they had to install it just prior to Superbowl weekend.
Maybe he can call it a birthday present.
Jeff Haley: "My daughter was unlucky enough to be born on the Superbowl six years ago. And so her birthday is always celebrated on Superbowl Sundays."
Celebrated with, Haley says, as many as 80 people.
Jeff Haley: It seems like everyone wants to be at the Haley home every year for the football gig."
Haley is not a millionaire, but what he's putting in his basement, like all electronics, may have cost four times as much a few years back.
Myron Burnett: "The very first plasma display that we sold we sold for about eight-thousand dollars, and of course now you can walk into any Costco or Best Buy and buy them in the 12- to 15-hundred dollar range."
Myron Burnett runs a company called Whyred.
Myron Burnett: "Imagination is constantly being stretched by technology."
What's on the horizon? How about something being demoed right now? Audio of events, like say the Superbowl, with surround-sound affects.
Myron Burnett: "So when the football player comes rushing by you, he literally is rushing by you."
And while Utah may not be considered an NFL town, Burnett says they have seen a bump in business ahead of the big game.
