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LOS ANGELES (AFX) - Johnson Publishing Co., which publishes Ebony magazine, said Wednesday it is teaming with American Greetings Corp. to create cards for a newly developed Ebony Inspirations greeting card brand.
The first series of cards, which will feature some of Ebony's cover images, will hit about 900 Wal-Mart stores in February in celebration of Black History Month.
Ebony magazine was first published in 1945 and celebrated their 60th anniversary last year. It reaches more than 12.9 million readers monthly.
Shares of American Greetings gained 40 cents to $24.73 in afternoon trading on the New York Stock Exchange. Copyright 2006 Associated Press. All rights reserved. This material may not be
Copyright 2006 AFX News Limited. All Rights Reserved.
