Estimated read time: 4-5 minutes
When military service members return home, their impact doesn't stop at the end of deployment.
Many veterans continue to serve – this time through entrepreneurship – by building businesses that strengthen our communities and support local economies.
According to the U.S. Census Bureau's 2022 Annual Business Survey, veterans owned more than 1.6 million firms across the country, employing approximately 3.3 million Americans.
These enterprises span industries – from health care and hospitality to construction and consulting – and play a vital role in national prosperity and our local economy.
On Memorial Day, as we honor the sacrifices of those who have served in the U.S. Armed Forces, consider how you can support veteran-owned businesses in Utah.
Here are a few ways to make a difference:
Explore Utah's directory of veteran-owned businesses
Finding a veteran-owned business to support in Utah is easy. The state gives Utah veterans the opportunity to include their business in a registry of businesses owned by local veterans. You can filter the list by county and business category to narrow the options to fit your needs.
For example, Alpha Coffee in Salt Lake City offers premium brews with a mission. Founded by veterans, Alpha Coffee promotes a "warrior lifestyle" and donates a portion of its profits to organizations that support veterans, community causes and the planet through its Grounds for Good program.
In the mental health space, Whole Mind TMS is led by Dr. Tom Rayner, a veteran and psychiatrist who served as a medical officer in the Utah Army National Guard. His clinic provides cutting-edge treatment for depression and other mental health conditions.
These are just a few of the many veteran-led businesses you can support. Find more on the state registry.
Spread the word
As any business owner knows, word of mouth is one of the best forms of advertising available. A SEMRush survey found that 90% of people are much more likely to trust a recommended brand — even if it's from a stranger.
When you have a great experience at a veteran-owned business, don't keep it to yourself. Share it with friends, neighbors and colleagues. When someone asks for a recommendation for a plumber, a doctor or a bookkeeper, share your experiences with them. Especially for small, local businesses, one person's recommendation can go a long way.
Leave a review
In that same vein, leaving an online review can bolster a business. A survey by Reputation found that 54% of respondents said the most important consideration for shopping online is what the reviews say about the product or service.
Leaving a short, thoughtful review of your experience with a veteran-owned business can go a long way in building credibility and attracting new clients. Don't underestimate the power of a few kind words.
Spread the social media word
It may seem like your impact is small in a sea of opinions on social media, but for small businesses, a like, share or tag can go a long way.
Small businesses rely on other social media accounts to gain visibility and reach new audiences. According to Tony Pec for Forbes, businesses on social media are more likely to reach a new audience by simply being on the platform and posting.
Follow their accounts, leave a comment or share one of their posts – your engagement signals to platforms and to other users that the business is worth checking out.
Network with other business owners
Networking is not just about exchanging business cards; it's about building a support system. By connecting with veteran entrepreneurs, you create opportunities to collaborate, share referrals and support their growth.
Veteran business owners bring unique perspectives and leadership experiences that enrich Utah's business ecosystem. Expanding your networking circle to include veteran business owners is a great way to support them.
Engage with the Salt Lake Chamber's Military Affairs Committee
The Salt Lake Chamber recognizes the contributions of veterans in the local business community. The Chamber's Military Affairs Committee works year-round to connect civilian and military communities, support transitioning service members and highlight veteran entrepreneurship.
The committee is one way the Chamber ensures Utah's veterans receive the recognition and resources they deserve. To learn more about how to get involved or support these efforts, visit the Salt Lake Chamber website.
