Heat President Pat Riley reveals where his 'three-peat' trademark revenues wind up

FILE - Miami Heat president Pat Riley, left, chats with Col. Michael T. Plehn as they watch Heat players during NBA basketball training camp, Tuesday, Sept. 28, 2010 in Hurlburt Field, Fla. AP Photo/Wilfredo Lee)

FILE - Miami Heat president Pat Riley, left, chats with Col. Michael T. Plehn as they watch Heat players during NBA basketball training camp, Tuesday, Sept. 28, 2010 in Hurlburt Field, Fla. AP Photo/Wilfredo Lee) (AP Photo)


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Pat Riley's three-peat trademarks could have led to the Miami Heat president getting a sizable payday if the Kansas City Chiefs had won their third consecutive Super Bowl. Turns out, the Basketball Hall of Famer actually doesn't keep that money. Riley said he devotes his share of revenues gleaned from "three-peat" usage — he's had trademarks on that term for about 35 years — to various charitable organizations. Of particular importance to Riley and his wife, Chris Riley, are groups that help military veterans and their families, including the Special Operations Warrior Foundation in Tampa, Florida.

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