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Apart from its soccer club, there's one thing that's associated with the image of Marseille. It's pastis. So when Pernod Ricard, the French liquor company best known for its anise-flavored aperitif, announced a new commercial partnership with Marseille's arch-rival PSG this week, it left a bad taste in the mouths of Marseille fans. The hashtag #boycottPernodRicard spread on social media as fans felt betrayed by a company that boasts about its Marseille origins.
