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PARIS — This is the time when athletes in the Olympic and Paralympic Games can take advantage of their visibility during the games to make deals with sponsors to earn more income and support their training. Until the past few years, however, American collegiate athletes found themselves at the height of their competitive ability but banned by the NCAA from marketing themselves. Thanks to a set of rule changes that went into effect at the time of the last Paralympics, however, collegians are finding opportunities to work with sponsors and build their brands to maximize their earnings potential.
