Former BYU athletic director aims to tell 'behind the scenes' stories in new book


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PROVO — The man who once led Brigham Young University athletics is putting his memories on paper.

Former athletic director Val Hale is coming out with a new book about the "golden era" in sports at BYU — and what it was like behind the scenes.

The book is titled "Out of the Blue: An Insider's Look at the Rise of BYU Athletics." Indeed, as the Provo-based university rose to become a national name in football and other sports, Hale was right in the middle of it.

"It was a great time," Hale told KSL-TV.

Starting in 1980 as a sports information intern, Hale worked his way up through the ranks. He eventually became BYU's athletic director in 1999.

Hale's new book, which he said will be available by the holiday season, will share some of his inside stories from the university, which is owned by The Church of Jesus Christ of Latter-day Saints.

"In the book, I talk about what it's like to be not just athletic director but a BYU athletic director," Hale said. "There's a difference."

Hale was there for some big moments and worked with big names like longtime football coach LaVell Edwards.

"How many people can say, I was LaVell Edwards' boss?" Hale joked.

A 1984 Football Reunion is held Sept. 3, 2004, in Provo. In the foreground is  Val Hale, right, and LaVell Edwards.
A 1984 Football Reunion is held Sept. 3, 2004, in Provo. In the foreground is Val Hale, right, and LaVell Edwards. (Photo: Mark A. Philbrick via BYU)

'This is how I saw it'

But the book also deals with some painful moments such as in 2004 when Hale was abruptly fired from his job as athletic director.

"I do tell that story," he said, "and I tell it in quite a bit of detail."

The university at the time said it wanted to go in a different direction. Hale said his book is not a "tell-all" but aims to address that ordeal accurately and fairly.

"I think people will get the real picture of what happened," he said, "and they'll experience what I experienced, which was pretty traumatic."

Hale has seen and experienced a lot. He believes BYU fans will enjoy learning more about some of the biggest stories in sports from his perspective.

"I think the stories will maybe open their eyes a little bit about some of the things that happened behind the scenes," Hale said. "This is how I saw it."

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Daniel Woodruff, KSLDaniel Woodruff
Daniel Woodruff is a reporter/anchor with deep experience covering Utah news. He is a native of Provo and a graduate of Brigham Young University. Daniel has also worked as a journalist in Indiana and Wisconsin.
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