Say cheese! Giorgia Villa goes viral over parmesan sponsorship deal after gymnastics silver medal

FILE - Italy's Giorgia Villa competes in the women's uneven bars final during the European Gymnastics Championships in Munich, Germany, Sunday, Aug. 14, 2022.

FILE - Italy's Giorgia Villa competes in the women's uneven bars final during the European Gymnastics Championships in Munich, Germany, Sunday, Aug. 14, 2022. (AP Photo/Martin Meissner, File)


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Gymnast Giorgia Villa of Italy is going viral because of an old sponsorship deal with parmesan cheese maker Parmigiano Reggiano. Photos of her doing gymnastics close to big wheels of the hard, granular cheese are all over social media after she helped Italy claim its first medal in the women's team final in 96 years.

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