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Women's college athletes across the United States no longer have to count on a professional contract to earn real money. Basketball players like Caitlin Clark of Iowa and Angel Reese of LSU having some of the top endorsement valuations in college. Both expect their sponsors to stay with them when they turn pro. The perennially popular U.S. women's soccer team, the growth of women's professional soccer and hockey, the wild popularity of volleyball and college softball — and simply more exposure on TV — have all laid a foundation for fans to find what they want to see.
