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MIAMI — LeBron James couldn't help but notice the new floor in Miami on Monday, the one with the word "Culture" splashed across midcourt and with team president Pat Riley's long mantra painted in each of the lanes. James and the Los Angeles Lakers were the first opponent to hit the new court on Monday. It's part of the team's marketing scheme for 2023-24, with plans calling for the Heat to use the court and the Culture uniforms that debuted Friday several times throughout the season. James said he still sees parallels with the way he thinks and the way Riley thinks.
