LOUISVILLE, Ky., Apr 27, 2004 (United Press International via COMTEX) -- The king of deep-fat fried food, KFC, announced plans to start pushing oven-roasted chicken for health-conscious customers.
Come May 10, KFC will join other fast-food chains in offering oven cooked chickens in wraps, entree salads and boneless strips, USA Today reported Tuesday.
The good news for customers who are not into healthier eating is KFC will still sell its standard, deep-fat fried dishes.
KFC's move puts it in the company of McDonald's, which is selling entree salads with Newman's Own dressing, and Burger King, which is selling burgers wrapped in lettuce, sans bun.
Executives hope the new offerings help their bottom line: same-store sales were down 2 percent in the first quarter compared with the same 2003 period.
Copyright 2004 by United Press International.