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In today's competitive technology industry, having an innovative app idea isn't enough; in fact, that's just the starting point to a tech-driven entrepreneurial journey. The real challenge most people with a big idea will face raising the capital needed to transform that idea into a functional application.
This is where platforms like Kickstarter step in, offering visionaries an unparalleled opportunity to raise funds for their app while simultaneously creating a prototype for a private audience. Kickstarter creates a way for those with big ideas but small resources to turn their app vision into reality – as long as the idea and its backstory are compelling and marketed to the right audience.
Create the right story
As a robust crowdfunding platform, Kickstarter can get your idea out to the world – but you'll need to convince your audience it's an idea worth supporting. To create an intriguing Kickstarter pitch, you need to communicate a captivating story that serves as the foundation of your campaign.
This story should share the origins of your app idea, along with any interesting background information, as well as its pressing need in the market and its potential to elevate user experiences. Supporting this story with striking visuals, videos and infographics can accentuate the appeal of your idea.
Set firm financial goals
Beyond the story, it's critical to have a clear financial target when crowdsourcing. Determining your goals will require a meticulous assessment of all potential expenses, ranging from development and design to marketing, along with provisions for any unforeseen costs.
Overambitious goals, while tempting, can inadvertently deter potential backers, as they may be skeptical you'll reach the target and their investment will be for naught. To further entice backers, you could introduce a series of exclusive rewards – such as early access to the app, curated merchandise or personalized gratitude notes or gift.
Establish a web presence
Before your campaign can take off, it needs a landing strip; this is your digital presence. An immaculately designed website, along with proactive engagement on social platforms, can bolster your credibility as an app developer while fostering a dedicated community that will serve as the cornerstone of your campaign.
According to Entrepreneur, planning ahead with a web presence that includes at least a landing page and social media profiles is an essential part of marketing a new app.
Thoughtfully design your app
Moving to the design phase, the importance of a compelling app prototype cannot be overstated when you're crowdfunding. This serves as the tangible proof of your app's potential. The primary step here is to identify and accentuate the unique features that distinguish your app from the plethora available in the marketplace.
Additionally, the user interface and user experience (UI/UX) require unique finesse to ensure even your initial version is aesthetically pleasing and intuitive. And while aesthetics are crucial, your app's core functionality remains of paramount importance. Users interacting with the prototype should get a transparent glimpse into the eventual workings of the app, while being able to contribute feedback and and insight into their experience.
Leverage the beta test
One of the big benefits of a successful Kickstarter campaign is in the private beta test phase, a critical juncture where the prototype is exposed to a select group of users. This cohort should be diverse, encompassing individuals from varied backgrounds and varying degrees of tech expertise. Such a broad spectrum ensures feedback that is both holistic and illuminating.
Creating open communication lines with these testers is important and warrants the creation of a dedicated channel to relay their experiences, report inconsistencies and offer suggestions. According to Forbes, garnering feedback can help you not only improve user experience and the quality of the final product but also allows you to hone in on your target audience.
Generate excitement for the launch
As the private beta progresses, it's time to stoke excitement for a public launch. This requires regularly dispatching teasers and updates and emphasizing any significant enhancements informed by the beta feedback. Additionally, weaving in testimonials from satisfied beta testers can significantly bolster the app's credibility.
When you're ready, planning a grand launch event or a captivating live stream can serve as the pièce de résistance, drawing attention and anticipation for the app's debut.
Choose the right developer from the start
If you find yourself ignited by an app idea, then why let it simmer? AppsTango is poised to streamline its realization. Their Rapid Prototype program is perfect for budding entrepreneurs.
When you choose AppsTango, you're supported by a nimble team of experts spanning AWS, iOS, and Android domains, and buoyed by a vast repertoire of satisfied clientele, AppsTango is the ideal partner to bring your vision to life. So, dive into your app-making adventure by reaching out to AppsTango today.
