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BYU football is entering a new era in its program as BYU Athletics joins the Big 12 Conference this upcoming season—their first year as a Power 5 team. Cougar fans across the nation are excited as they get to see their program elevate on their way to becoming a national powerhouse.
As a new member of the Big 12, the Cougars will have the opportunity to welcome new foes into Lavell Edwards Stadium like Oklahoma, Texas Tech, and Iowa State, and also travel to their respective cities.
With this exciting new season quickly approaching, BYU is upping its game experience at home with the new FEASTbox. The global grill features Texas, Hawaiian and Korean meats and has partnered with BYU to create this at-home tailgating experience for Cougar fans all across the country.
FeastBox just opened up the first of their 12 dine-in locations earlier this year, making this partnership an incredible feat for both parties involved. The relationship offers brand new and exciting possibilities to not only the BYU program as a whole but to the players specifically through a unique approach to NIL.
In the new age of college athletics, the NCAA allows for its athletes to be compensated for their name, image and likeness (NIL). This new opportunity for university athletes allows them to be fairly paid for all that they do as athletes while also being full-time college students.
Corporate partnerships, like Feastbox, allow contributions to their compensation, helping these students live on their own and earn money from their accomplishments. This year, the global grill chain has teamed up with the Cougars to provide compensation through NIL for the BYU athletes. Listen to what one of the players involved in CougarFEAST says:
I think it's amazing that Cougar fans everywhere can eat this incredible food and be part of the BYU fan experience. The food and swag are incredible. Super excited about this.
–Brayden Keim #64
BYU fans can also sign up for Cougar Feast starting August 1 and save $20 per box along with exclusive BYU swag, prizes, and gameday posters.
But, this popular new food chain is not just helping the team and its fans out.
But, this popular new food chain is not just helping the team and its fans out. Along with their BYU partnership, FEASTbox is donating 10% of every order to Full of Hope, a charitable organization that feeds hungry families. The Full of Hope team is excited about this opportunity as Cougars and the FEASTbox team help give back to the local community.
It's so incredible to be part of something that is helping feed families in need. As a player, I'm asking Cougar Nation to help us by buying your CougarFEAST. 10% of everything you spend goes directly to families in need.
–Tyler Batty #92
