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Tired of paying for expensive vacation rentals? One Utah startup is changing how you vacation

Tired of paying for expensive vacation rentals? One Utah startup is changing how you vacation

(Ember)



Estimated read time: 4-5 minutes

Temperatures are rising and you're ready to get out of town. But when it comes to planning out your trip and accommodations, is Airbnb really the best option?

It's true that short-term rental companies like Airbnb and VRBO offer a wide variety of destinations and amenities. But their prices and fees have really gotten out of control. What if instead of spending big to stay in someone else's home, you could pay yourself to go on vacation?

Ember, a new startup based in Lehi, Utah, is solving this problem through vacation home co-ownership.

⅛ of the home, 100% of the experience

Historically, not everyone could afford a vacation home—especially in top destinations like Newport Beach, California or southern Utah. And even for families that could commit to a vacation property, studies show that they are only using the home for three to six weeks out of the year.

With Ember's co-ownership model, you can buy a luxury vacation home in portions—and only pay a fraction of the cost. Each Ember home is divided into eight parts. Co-owners get 44+ nights for every part they purchase. Owners looking for maximum time can buy up to half of the home.

Each buyer enjoys exclusive access to the home during their stays and can even let friends and family vacation there if they can't use all the time.

Ember's innovative approach to vacation homeownership promises a five-star experience from start to finish—free from hassle and disappointment. If you've ever stayed at an Airbnb that didn't live up to expectations, you know it only takes a few things going wrong to ruin a vacation.

Tired of paying for expensive vacation rentals? One Utah startup is changing how you vacation
Photo: Ember

The service of a five-star hotel in your home

Each home is professionally designed and exquisitely furnished so you can simply show up and instantly enjoy the space. A 24-hour property concierge is available for any issues that may arise. Is the wifi giving you problems? Did you lock yourself out? The on-call concierge will be there in minutes.

When staying in a short-term rental, it's rare to get assistance when things go wrong.

With Ember, their commitment to your experience continues even after you leave. They maintain your vacation home so you don't have to worry about a thing. The home is cleaned, linens are washed, lawn is mowed, and pool is maintained so the property is turnkey ready for your next stay.

Tired of paying for expensive vacation rentals? One Utah startup is changing how you vacation

Where luxury meets logic

But the biggest benefit to co-owning a premium vacation home is building equity. Ember homes appreciate in value just like other properties on the market. And should you decide to sell your portion down the road, you name the price and capture any potential appreciation.

With Ember, you're paying yourself to go on vacation, which is impossible when traveling through Airbnb and other nightly rental platforms. On top of that, because you own a minimum of 13 percent of the house, your costs are offset by 87 percent thanks to the other co-owners. And with potential future appreciation, costs are even further offset, in part, by your gains.

Another significant benefit is that Ember is all about ownership, not renting. Ember owners love this aspect of the model. Because short-term rentals often cause wear and tear on the property at a faster rate, Ember owners collectively agree not to rent out the home. This no-renting policy keeps your home's quality and condition at the highest level possible.

You'll also love that, like Airbnb, scheduling is flexible and easy. Owners can book a last-minute stay for the next day or up to two years in advance. Ember's mobile app makes sure each co-owner can access the home equitably—and no one can monopolize the calendar. Ember even guarantees holiday stays and a seven-night booking for every co-owner during peak seasons.

Ultimately, Ember's co-ownership model was designed for one thing: to help more families enjoy hassle-free vacations in beautiful homes—that they own, not rent. Start by browsing the available properties and find the perfect vacation home for you. Then talk with an Ember advisor to get all your questions answered and finalize your purchase. You'll be able to book your first stays and arrive at your Ember home in as little as 24 hours. From there, it's all about making memories that you'll cherish forever with the people you love.

Ember Advisors are available for call or chat from 7 a.m. to 11 p.m. Mountain Time.

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