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SALT LAKE CITY — Americans who worry about how food and goods are produced can buy an array of products with the word "ethical" attached, including ethical umbrellas, ethical pillows and ethical meat.
In an age when Americans’ confidence in institutions and big business is waning, the word “ethical” has become a way to do business and an effective marketing tool. According to the consumer research firm Mintel, 6 out of 10 Americans say ethical issues are important in their purchases, and nearly that number say that buying ethically produced products make them feel good.
Millennials, in particular, want their food to be produced ethically, a new report from the Culinary Visions Panel says.
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