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NEW YORK (AFX) - Time magazine said Thursday it will move its delivery date from Monday to Friday beginning next year as part of a broader plan to make over the magazine and its Web site.
Time said its research has shown that readers would spend more time with the magazine if it were available over the weekend. Time was originally published on Fridays under its founding editor Henry Luce, who started the magazine in 1923.
The move was the first big change under Time's new managing editor, Richard Stengel, whose appointment was announced in May. He replaced Jim Kelly on June 15 as head of the magazine, which is published by Time Inc., a major magazine publisher owned by Time Warner Inc.
Time said in a statement it would make other, unspecified changes in coming months to "redefine the relationship" between the reader, Time and its Web site "as a continuous 24/7 experience." A spokeswoman didn't immediately return a call seeking further comment.
Newsweekly magazines have been under pressure to adapt their business models as more people get their news from online sources and cable TV. Time Inc. itself has also done some belt-tightening, and last year cut a number of senior executive jobs, including the president of Time magazine, Eileen Naughton. Copyright 2006 Associated Press. All rights reserved. This material may not be
Copyright 2006 AFX News Limited. All Rights Reserved.
