Kiddie Kandids

Posted - Jan. 21, 2004 at 3:40 p.m.



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This is Fred Ball for Zions Bank, speaking on business.

If you are a parent or even a grandparent, you know there is nothing more dear than a creative photograph of a child. For nearly 30 years, Kiddie Kandids has been preserving the memory of our children by magically turning them into little angels, firemen or even animals. Did you know that Kiddie Kandids is one of Utah's own, with the first studio opening on July 11, 1974 in the University Mall in Orem?

Kiddie Kandids now has 107 locations stretched across the United States. Studios are primarily found in malls and Babies R' Us stores. The company has printed enough 8-by-10 photographs this year to wallpaper the outside of the Empire State Building. That is 806 miles of paper! Kiddie Kandids did half a million studio sittings this year alone.

Who is responsible for all this success? Scott Adams and Wayne Fox partnered in 1987 and formed RWS Enterprises as the parent company to Kiddie Kandids. Scott is a third generation photographer and Wayne has a master's degree in photography. Together, they have created a portrait studio chain that has set a new standard for children's portraiture.

Jeff Eastman, director of stores, tells me Kiddie Kandids found its niche in fast, quality service. The company was known for getting photographs back to customers in five days and for printing multiple copies of each picture. Kiddie Kandids' service time has since evolved from days to just minutes, now. In summer 2001, Kiddie Kandids became the first total digital portrait chain and remains so today. Customers can instantly view images after each sitting. Customers can even send the photographs via the Internet to a relative in a different state. This is what makes Kiddie Kandids so unique.

I'm impressed with Kiddie Kandids' photographer certification program. All employees are required to enroll in and pass the program by submitting work to the Board of Certification. This means, only the best photographers take the pictures.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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