KFC's new marketing gimmick: Giving away scented sunscreen

KFC's new marketing gimmick: Giving away scented sunscreen


1 photo

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

NEW YORK (AP) — KFC gave away 3,000 bottles of sunscreen that it said smelled like fried chicken to drum up buzz for its Extra Crispy chicken.

Several Associated Press reporters who tested the sunscreen said the smell did not immediately bring to mind chicken, however.

The stunt is another way for KFC to promote its Extra Crispy fried chicken. In June, it hired always-tan actor George Hamilton to appear in commercials as Colonel Sanders.

KFC, which is owned by Louisville, Kentucky-based Yum Brands Inc., said Monday that it was out of the bottles a few hours after they appeared on its website.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos

The Associated Press

    SIGN UP FOR THE KSL.COM NEWSLETTER

    Catch up on the top news and features from KSL.com, sent weekly.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast