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This is Fred Ball for Zions Bank, speaking on business.
There has been a great deal of discussion recently about the future of downtown Salt Lake City. Some are forecasting the demise of the area as a retailing center. Others feel very "bullish" about the economic vitality of the area and the premise is that the future is bright but it may take a little time for changes to be implemented.
Bob Farrington and David Baird of the Downtown Alliance are taking steps to see that one aspect of doing business downtown is improved and made more effective. The issue is PARKING. People are under the impression that it is difficult to find places to park in the central business district and when you can find a spot, it is too expensive.
Well, let me say that there is not a shortage of parking places. True, they may not be right in front of the business you wish to frequent and sometimes the parking is not curbside. However, there is an abundance of lots, garages and parking facilities that are convenient, easily accessible and not price exorbitant.
The Downtown Alliance is now working with the group's members to implement a new "Easy Streets" value-based parking token program. The plan is to give customers $1-off tokens when they do business with a member. The tokens can be used at any participating lot or garage or can be used for a free ride on a UTA bus or light-rail.
If implemented, Farrington and Baird will initiate an advertising campaign to advise shoppers of goods or services that the parking program is available. They will also try to dispel the myth that there is no parking available downtown. That is certainly not the case.
Mayor Rocky Anderson's recent experiment in allowing parking in the middle of Third South Street will also send the message that there is sufficient and avoidable parking for those who want to take advantage of the businesses, amenities and spirit of the central business district.
For Zions Bank, I'm Fred Ball. I'm speaking on business.
