Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
HARRISBURG, Pa. (AP) — Pennsylvania is turning to the Declaration of Independence to inspire its new tourism motto.
State officials unveiled the slogan "Pennsylvania. Pursue Your Happiness" and a logo on Tuesday at a winery in Somerset County.
The state's already spent $250,000 on research and brand development, and plans to expend another $500,000 to implement it.
The slogan takes the place of "The State of Independence," the winner from among 22,000 submissions in a 2004 contest.
Before that, state tourism slogans were "Pennsylvania Memories Last a Lifetime," ''You've Got a Friend in Pennsylvania," and "America Starts Here."
Officials say tourism in Pennsylvania is a $40 billion industry.
____
Online: www.visitpa.com
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
