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LIGHT AS A FEATHER — The band arguably responsible for the viral video phenomenon is at it again after releasing a new music video performed in zero gravity.
The four fellas from OK Go have been making waves in the music world due to their creative videos for a decade. Ten years ago, the release of their single-shot, treadmill dancing routine while lip-syncing their hit song "Here it Goes Again" became an Internet sensation. The video racked up over 50 million views when those numbers were unheard of. Since 2006, the indie pop quartet has made single-take videos that have surpassed the popularity of the songs themselves, with premises that included setting off a Rube Goldberg machine that took months of planning and partnering with Chevrolet to turn a car into the world's most unique musical device.
With their first entry of 2016, OK Go decided to do a routine in zero gravity for their song "Upside Down & Inside Out." To preface the footage that was posted to Facebook early Thursday morning, they wrote, "What you are about to see is real. We shot this in zero gravity in an actual plane, in the sky. There are no wires or green screen."
The madness that ensues is spectacular, particularly when you thought they couldn't top their previous body of work. The video collected more than 6.5 million views in just six hours after posting online.
OK Go paired with Russian company S7 Airlines to make the magic happen.