Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
CHICAGO (AP) — Officially, Illinois Institute of Technology isn't changing its name.
But the Chicago university wants people to get to know it as Illinois Tech as part of a rebranding and marketing campaign.
According to the Chicago Tribune (http://trib.in/1Sa0tLo ), the effort really got going when President Alan Cramb took that job last August.
Cramb says the shorter name should appeal more to parents and students who want to go to an engineering or science-focused university.
University spokesman David Baker says that from the time of the school's creation in the 1940s through the '60s it was known as Illinois Tech. Then school leadership decided to switch to IIT.
Student Rahul Wadhwani likes the change. Illinois Tech sounds more like universities such as Cal Tech and less like the for-profit ITT Technical Institute.
___
Information from: Chicago Tribune, http://www.chicagotribune.com
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
