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With companies spending $4.5 million for ads broadcasted to over 111 million viewers during the Big Game, you'd hope to see some well crafted, influential messages coming from brands.
Richter7, a professional ad agency here in Salt Lake City, used its expertise to break it all down and casted votes to label the best and worst commercials of the game with their own categories.
"We're seeing various new advertisers this year, including Avocados From Mexico and Carnival Corp," said Tim Brown, Richter7 partner. "Brands such as Nissan, Dove and Nationwide are returning after a hiatus."
Every TV commercial that aired during the game was reviewed and critiqued today by Richter7 employees and clients during the 20th annual Richter7 Ad Bowl, an event that brings out booing and cheering annually from these passionate ad makers.
The crowning act is voting ads into seven categories, including "Most Valuable Ad," "Best Low Budget Award" and "Illegal Use of Money."
"As fans are paying more attention to the creativity of the ads, advertisers feel the pressure to build up for their commercial," said Brown. "GoDaddy released their 'puppy' ad before the game and after a negative response, they decided to pull the ad."
Ad your opinion to the debate on Twitter by following the hashtag #R7AdBowl. Here is the final list of winners and losers from Ad Bowl XX.
Most Valuable Ad Award
The most valuable ad is based upon popularity. In this case, Always (the brand, not the word) knocked it out of the park.
Best Low Budget Award
This award is just like it sounds. Brands producing content on a low budget but making it count.
Celebrity Sack Award
This award refers to the worst possible use of a celebrity. Sorry Kim, you just didn't cut it this time.
Championship Chuckle Award
Everybody loves a laugh, and this case, you got it. This award goes to the brand that sees the value of humor.
Illegal Use of $$$ Award
This award, well (sigh), it goes to the brand that spent way too much money for the value it brought to the market. Sorry Nissan.
Creative Fumble Award
This is the ad that tried so hard but may have ended up botching it with too much creative liberty.
Should Have Punted Award
In this case, this is the ad that should have punted on first and ten... that sounds ridiculous, but hey, watch the ad and you'll see why.
