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POCATELLO, Idaho (AP) — The city of Pocatello in southeastern Idaho has hired a market research company to find ways to increase traffic at Pocatello Regional Airport.
The Idaho State Journal reports (http://bit.ly/1ymDMpY) in a story on Friday that the city is paying Forecast Inc. $25,000 to tell the airport how to improve air service.
The company will receive a $15,000 bonus from the city if can attract a new carrier or get a 20 percent boost to the airport's existing flight capacity.
SkyWest is currently the only airline operating out of Pocatello. The only direct flight is to Salt Lake City.
The study is scheduled to last eight months.
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Information from: Idaho State Journal, http://www.journalnet.com
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