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-- WITH PHOTO -- TO FOOD, AND NATIONAL EDITORS:
World's Favorite Rum Brand Expands Innovative Flavor Portfolio with
Launch of BACARDI@ Mango FusionT
CORAL GABLES, Fla., April 15, 2014 /PRNewswire-USNewswire/ --BACARDÍ@
rum, the world's best-selling and most awarded rum, announces its
newest innovation is now available nationwide. The latest addition to
the brand's flavored rum family, BACARDÍ@ Mango FusionTM, is a
one-of-a-kind product that fuses the ripe flavor of mango with a
recognizable hint of orange, creating an unforgettable taste
experience.
BACARDÍ rum created the flavored rum category when it launched BACARDÍ
Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums
both on- and off-premise and is available in 750 ml size for a
suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375
ml, 750 ml, 1 liter and 1.75 liter sizes.
"Mango is one of the most popular flavors on the market today, with
its light, crisp profile," said Toby Whitmoyer, vice president and
brand managing director, rum category, at Bacardi U.S.A., Inc. "As
leaders in the rum category, we're committed to innovating to meet our
consumers' needs -- and BACARDÍ Mango Fusion delivers on that
promise," he added.
The new product launch is supported with national digital media, on-
and off-premise sampling and promotion.
BACARDÍ Mango Fusion is a BACARDÍ original flavor that's great as a
shot drink or mixed with fruit juices, lemon-lime soda or sweet and
sour mix for a twist on cocktail favorites.
Select BACARDÍ Mango Fusion Cocktails:
Mango Fused: 1 part BACARDÍ@ Mango FusionTM 3 parts orange juice Pour
ingredients over ice in a tall glass. Garnish with an orange wedge.
Mango Mojito: 2 parts BACARDÍ@ Mango FusionTM 2 tsp. caster sugar 4
lime wedges 12 fresh mint leaves 1 part soda water/club soda Spring of
fresh mint to garnish
Gently press together the limes and sugar; bruise the mint leaves by
clapping them between your palms, rub them on the rim of the glass and
drop them in. Next, half fill the glass with crushed ice, add
BACARDÍ@ Mango FusionTM and stir. Top with crushed ice, a splash of
soda and a sprig of mint.
Chilled Mango: 1 part BACARDÍ@ Mango FusionTM Mix in a shaker with ice
and pour in a shot drink glass.
About BACARDÍ Rums In 1862, BACARDÍ revolutionized the spirits
industry when founder Don Facundo Bacardí Massó began producing his
remarkable light-bodied, smooth rum. The unique taste of BACARDÍ
inspired cocktail pioneers to invent some of the world's most famous
drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the
Piña Colada, and the Presidente. BACARDÍ Superior rum has won more
than 550 awards for quality and taste making it the world's most
awarded rum. Today, BACARDÍ is produced in Puerto Rico, following the
production legacy set forth by Don Facundo Bacardi Massó - crafted in
a five step distillation process, mellowed in American white oak
barrels, and filtered five times for unparalleled quality and
smoothness. http://www.Bacardi.com
About Bacardi U.S.A., Inc. Bacardi U.S.A., Inc. is the United
States import and distribution arm of one of the world's leading
spirits and wine producers. The company boasts a portfolio of some of
the most recognized and top-selling spirits brands in the United
States including BACARDÍ@ Superior rum, the world's favorite and
best-selling premium rum, as well as the world's most awarded rum ;
GREY GOOSE@ vodka, the world-leader in super-premium vodka; DEWAR'S@
Blended Scotch whisky, the world's most awarded blended Scotch
whisky and the number-one selling blended Scotch whisky in the United
States; BOMBAY SAPPHIRE@ gin, the top-valued and fastest-growing
premium gin in the world; MARTINI@ vermouth and sparkling wines, the
world's leading vermouth and the world's favorite Italian sparkling
wines; CAZADORES@ 100 percent blue agave tequila, one of the most
popular premium tequilas in Mexico and the United States; and other
leading and emerging brands. For additional information, visit
For additional information: Jennifer Mestayer Zeno Group 212-299-8976
/ jennifer.mestayer@zenogroup.com
LIVE PASSIONATELY. DRINK RESPONSIBLY. @2014. BACARDÍ AND THE BAT
DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED.
Photo - http://photos.prnewswire.com/prnh/20140414/73128 Photo -
http://photos.prnewswire.com/prnh/20140414/73127
SOURCE Bacardi U.S.A., Inc.
-0- 04/15/2014
/Photo: http://photos.prnewswire.com/prnh/20140414/73128
http://photos.prnewswire.com/prnh/20140414/73127
PRN Photo Desk, photodesk@prnewswire.com
CO: Bacardi U.S.A., Inc.
ST: Florida
IN: FOD ALC BEV REA
SU: PDT
PRN
-- DC05178 --
0000 04/15/2014 13:07:00 EDT http://www.prnewswire.com
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