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-- WITH PHOTO -- TO BUSINESS EDITORS:
LIQWID@ Honored for Outstanding Achievement in Internet Advertising
with 2014 Internet Advertising Competition Award
NEW YORK, April 10, 2014 /PRNewswire/ -- The 2014 Internet Advertising
Competition Award presented by the Web Marketing Association announced
today that LIQWID has won for "Outstanding Website" with a unique
perspective on responsive content and advertising.
Logo - http://photos.prnewswire.com/prnh/20140410/PH02159LOGO-a
Photo - http://photos.prnewswire.com/prnh/20140410/PH02159-b
Nikolai Mentchoukov, CEO of the Company, points out a very significant
trend for LIQWID. "While the Responsive webpage design is based on the
fluid grids and media queries, with LIQWID Adoptive Ads the creative
elements can scale and position themselves relative to each other
programmatically in order to provide a complete ad experience and
present a high-impact message regardless of the ad dimensions, size
and resolution of the viewer's screen," continued Mentchoukov. "With
the move to responsive website design, publishers now can incorporate
valuable advertising real estate and boost their revenue with viewable
inventory acquired with each page load on any device while keeping the
content clean of advertising clutter."
"We could not be more pleased than to be recognized with this
prestigious award for our unique perspective on responsive design,
particularly from such a high caliber industry group that represents
so many of the digital marketing thought leaders in the industry,"
adds Jim Rowan, Chairman and President of the Company.
"For web properties with responsive design, LIQWID enables publishers
for the delivery of magazine-like, high quality advertising balanced
with clean content. With the LIQWID advertising platform, a single,
adoptive LIQWID Adcan be delivered across desktop and any mobile and
touchable devices," continued Rowan. "Simply put, fixed-sized ads do
not belong to a responsive environment. The responsive web requires an
adoptive ad creative and delivery platform.Responsive design allows
publishers to rethink their content design while at the same time
acquire most valuable advertising real estate that is, by nature, 100%
viewable across devices."
LIQWID enables for more than responsive HTML5 ad creative, including
incorporating video, social media, games, e-commerce and apps. LIQWID
technology also offers flexibility to run a combination of Flash and
HTML5 ads on both fixed-width and responsive websites.
With LIQWID, publishers and agencies have the freedom to structure and
design the layout and advertising with ultimate creativity and
business objectives, unbounded by limits of fixed ad sizes, while
enhancing substantial revenue opportunities.
About the Web Marketing Association: The Web Marketing Association
(WMA) was founded in Boston in 1997 to help set a high standard for
Internet marketing and corporate web development on the World Wide
Web. Staffed by volunteers, this organization is made up of Internet
marketing, advertising, PR and design professionals who share an
interest for improving the quality of advertising, marketing and
promotion used to attract visitors to corporate Web sites.
ABOUT LIQWID: LIQWID@, a brand of LeftsnRights, Inc., was founded by
Nikolai Mentchoukov and Jim Rowan in 2010. The LIQWID adoptive
advertising platform delivers adoptive ads to any responsive
environment and creates new, viewable and premium inventory. LIQWID
Ads automatically adapt to any ad size on the viewer's screen. The
company also features innovations like Viewer-Directed PlacementT and
local dayparting to enhance the accuracy of measurable deliverables
and scheduling. The company has offices in Utah, Nevada, Arizona and
California. For more information about LIQWID technology, visit
http://www.liqwid.com/ or contact Sarah Prater at 800-870-5006 or
sp(at)liqwid(dot)com. The company's Twitter feed is @LiqwidAdTech
(#liqwidads).
MEDIA CONTACT: Jim Rowan - Email 800-870-5006
Read more news from LIQWID.
SOURCE LIQWID
-0- 04/10/2014
/Photo: http://photos.prnewswire.com/prnh/20140410/PH02159LOGO-a
http://photos.prnewswire.com/prnh/20140410/PH02159-b
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.liqwid.com
CO: LIQWID
ST: New York
IN: ADV MLM ITE WEB
PRN
-- PH02159 --
0000 04/10/2014 12:35:00 EDT http://www.prnewswire.com
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