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TO BUSINESS EDITORS:
Keybridge Communications Unveils Four Secrets to Pitching Op-Eds
WASHINGTON, April 2, 2014 /PRNewswire/ -- How does Keybridge
Communications place op-eds in top publications around the world on a
daily basis? According to COO David White, there are four secrets to
pitching op-eds to editors:
1) Don't describe the piece you'd like to see published. Instead, write an advertisement for it. Think of the movies -- the pitch is the preview. If the preview stinks, you'll never see the movie. But a great preview will make you run to the theater.
2) Keep your pitch attention-grabbing and short, ideally under 150 words. Focus on the selling point. Maybe it's a timely news hook. Maybe it's a scoop or a scandal.
3) Write well. Avoid jargon, long quotes, flowery language, or anything academic or esoteric.
4) Remember that even though your pitch won't be published, it will play a big role in the editor's decision-making process. So spend time on it. If the editor's eyes glaze over, you've failed.
Keybridge Communications is a DC-based public relations firm that
specializes in op-ed campaigns, thought leadership, earned media,
writing, media placement, design, and web development. For more
information, please visit www.KeybridgeCommunications.com or contact
Kristen Thomaselli at (202) 471-4228 or via email.
Read more news from Keybridge Communications.
SOURCE Keybridge Communications
-0- 04/02/2014
/Web Site: http://www.KeybridgeCommunications.com
CO: Keybridge Communications
ST: District of Columbia
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