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[STK]
[IN] ADV PUB SMD MLM ITE WEB
[SU] SBS
TO BUSINESS EDITORS:
Huddled Masses Sees Bright Future, Near-limitless Potential in Social
Media Marketing, Encourages Clients to Make Facebook Exchange Part of
Ad Mix
NEW YORK, April 2, 2014 /PRNewswire/ -- The boom in social advertising
is still well underway, as marketers and developers work together to
maximize the potential of platforms like Facebook Exchange. Huddled
Masses (http://www.huddledmassesmedia.com), a leading media buying and
digital marketing strategy company, believes that Facebook is at the
nexus of a profound shift in online advertising. While predicting
exactly where this revolution might lead, most would agree that the
"wait and see" approach is not sustainable.
"Facebook Exchange is the Miracle-Gro of online marketing ROI and
ROAS," explained Charles Cantu, CEO and Founder of Huddled Masses.
"The ability to reach those people who've demonstrated an interest in
a particular product or service is enormous. Before the exchange,
Facebook was seen more as an avenue for brand marketing, but all
that's changing. In the meantime, Twitter is poised to grab a larger
slice of the social media marketing pie."
Cantu continued: "The key, as always, is to develop the ideal
marketing mix. That's where the expertise of the team at Huddled
Masses comes into play. We bring knowledge and connections to our
clients that no competitor can match and engineer custom solutions for
each campaign."
Launched in early 2013, Facebook Exchange is a real-time bidding
platform for Facebook ad buys. It's quickly become the optimal means
for applying behavior-based strategies to reaching specific audiences
on the social network. For veteran marketers, the exchange combines
the efficiency and familiarity of other real-time bidding platforms;
the developers saw no need to reinvent the wheel.
The benefits of the Facebook Exchange are many: perhaps most notably,
the exchange enhances both the quality and quantity of a campaign's
reach without requiring the level of investment typical of traditional
direct marketing. Through the use of website cookies, ad buyers can
target those in the audience most likely to purchase their product or
service. The platform is ideal for any organization that wants a more
committed investment in exchange-based marketing as well as a higher
proportion of behavioral targeted audience buys, which research shows
offer the greatest conversion rates.
Apart from the exchange, Huddled Masses believes Facebook is a
particularly important component of any digital marketing strategy,
both today and going forward. The prototype for all of today's social
media leverages a diverse global audience of more than 1 billion
people. Across mobile and desktop platforms, Facebook reaches 125
million users every day in the US alone.
Cantu has deftly guided Huddled Masses into the top tier of media
buying organizations, particularly in the digital arena. In the next
month, he has tentative plans to speak at two noteworthy events: the
2014 AHAA conference and at Princeton Club NY: Future of Digital
Advertising. As for the future of online and social advertising, Cantu
assures current and prospective clients that Huddled Masses will be
leading the way.
About Huddled Masses
Huddled Masses offers organizations and their agencies access to media
buying technology and expertise. The company helps clients grow their
revenue and businesses at scale through powerful algorithmic,
programmatic optimization of digital campaigns that generate brand
awareness and consumer engagement. Huddled Masses specializes in
standard and rich media banner marketing, FBX, video, mobile, social
media and more with measurable results.
Read more news from Huddled Masses.
SOURCE Huddled Masses
-0- 04/02/2014
/CONTACT: Charles Cantu, CEO and Founder, Huddled Masses, 646.358.4962, info@huddledmassesmedia.com
/Web Site: http://www.huddledmassesmedia.com
CO: Huddled Masses
ST: New York
IN: ADV PUB SMD MLM ITE WEB
SU: SBS
PRN
-- PH95966 --
0000 04/02/2014 12:30:00 EDT http://www.prnewswire.com
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