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TO NATIONAL, AND TECHNOLOGY EDITORS:
eBay, Google and Walmart Endorse GS1 US Guide for Improving Online
Commerce
LAWRENCEVILLE, N.J., March 25, 2014 /PRNewswire-USNewswire/ -- eBay,
Google and Walmart have endorsed a new GS1 US guide that helps
businesses improve ecommerce by resolving incorrect and duplicate
product information online. Developed for e-tailers, retailers,
ecommerce platform providers, content aggregators and content
distributors, the GTIN Validation Guide, offers best practices for
leveraging GS1 Standards to enhance the consumer shopping experience
while boosting e-tailer efficiency, revenue and loyalty. It also
offers improvements for better data management and product analytics.
Global Trade Item Numbers@ (GTIN@), the numbering sequence within
barcodes and commonly called Universal Product Codes (U.P.C.), are the
foundation of the GS1 System of Standards and have identified products
at point-of-sale for 40 years. The GTIN Validation Guide supports
extending GTINs online to help ensure more accurate and consistent
product descriptions that link to images and promotions, including
coupons. Large online marketplaces and search engines already require
GTINs to better help customers find, evaluate and purchase products
online.
"As we continue to create a seamless shopping experience across
online, mobile and stores, we rely on accurate and consistent product
information," said Jeremy King, chief technology officer at Walmart
Global eCommerce. "The GS1 US GTIN Validation Guide is an important
tool for improving the quality of product data and the relevance of
online and mobile search results."
Executives from Google and eBay have also realized the value of using
GS1 Standards online for improved product identification, and support
the GTIN Validation Guide. "GS1 Standards have been invaluable in our
efforts to improve the online shopping experience by harmonizing
product data and eliminating inaccuracies. We welcome this new guide,"
said Eric Tholomé, product management director, Google Shopping. The
same sentiment was echoed by Amit Menipaz, general manager of
structured data, eBay Marketplaces. He said, "The GTIN Validation
Guide will help eBay find and resolve incorrect, duplicate and
conflicting product information, improving visibility for merchant
offers and enhancing the consumer search experience."
The GTIN Validation Guide aims to help retailers, e-tailers and
solution providers offer consumers a consistent search, discovery, and
purchase experience, which has become challenging as shoppers
increasingly move through multiple channels, including traditional
Internet shopping, mobile applications and brick-and-mortar stores.
The Guide also offers assistance for determining whether a GTIN is
valid and correctly assigned according to the GS1 System of
Standards.
"Every day, millions of online buyers create more demand for trusted
sources of accurate product data," said Bob Carpenter, president and
CEO of GS1 US. "Successful organizations must respond by providing a
seamless, convenient shopping experience that delivers complete and
accurate online content. Businesses that use GS1 Standards can improve
data quality and help consumers find the right product in the right
place at the right time, leading to higher levels of traffic and
sales."
GS1 Standards have saved businesses billions of dollars through
increased labor efficiencies and improvements in data capture and
management. As a result, hundreds of thousands of business have
already invested in using GTINs in their physical supply chains,
making GS1 Standards the most widely used supply chain standards
system in the world. GS1 Standards are a global language for business
and enable accurate identification and communication of information
regarding products, assets, services, and locations. The use of GS1
Standards leads to increased product safety, reduced costs, improved
business analytics, and an enhanced consumer experience.
For more information about GS1 US and to obtain a copy of the GS1 US
GTIN Validation Guide, visit: www.gs1us.org/gtinvalidationguide. For
more information about GS1 Us, visit www.gs1us.org.
About GS1 US GS1 US, a member of GS1@, is an information standards
organization that brings industry communities together to solve
supply-chain problems through the adoption and implementation of GS1
Standards. More than 300,000 businesses in 25 industries rely on GS1
US for trading-partner collaboration and for maximizing the cost
effectiveness, speed, visibility, security and sustainability of their
business processes. They achieve these benefits through solutions
based on GS1 global unique numbering and identification systems,
barcodes, Electronic Product Code-based RFID, data synchronization,
and electronic information exchange. GS1 US also manages the United
Nations Standard Products and Services Code@ (UNSPSC@). www.GS1US.org
SOURCE GS1 US
-0- 03/25/2014
/CONTACT: Kaitlin Friedmann, 1-609-620-8074, kfriedmann@gs1us.org
/Web Site: http://www.gs1us.org
CO: GS1 US; eBay; Google; Walmart
ST: New Jersey
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0000 03/25/2014 14:00:00 EDT http://www.prnewswire.com
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