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[IN] OIL UTI TRA CNO ENV
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TO BUSINESS, ENERGY, ENTERTAINMENT, AND ENVIRONMENTAL EDITORS:
Darkness at Caesars Entertainment Resorts and Casinos Illuminates
Concerns About Climate Change During Earth Hour
LAS VEGAS, March 20, 2014 /PRNewswire/ -- On March 29, 2014between
8:30 p.m. and 9:30 p.m., local time all Caesars Entertainment's
resorts and casinos in North America will participate in Earth Hour
for the sixth consecutive year to bring awareness to one of the
world's most pressing environmental concerns - climate change. Guests
and employees will be encouraged to turn off all non-essential
interior lighting, while the resorts' lit exteriors and marquees are
shut off for the hour. Sponsored by the World Wildlife Fund (WWF),
Earth Hour has grown to involve hundreds of millions of people across
7,000 cities and 154 countries in a collective statement of concern
about climate change.
According to the Energy Information Administration, world energy
consumption will grow 56 percent by 2040. Caesars recognizes that the
problems facing the planet demand real action today and that awareness
of these issues is critical for change. Earth Hour is one of the
company's many initiatives comprising its larger sustainability
strategy, CodeGreen, and serves as a visual representation of their
commitment to sustainable practices and environmental stewardship.
Every year, Caesars and its nearly 70,000 employees engage in
environmental programs and sustainable business practices that provide
tangible low-carbon solutions to reduce water, energy and waste
consumption at all resorts and casinos. As a result of grassroots
programs implemented by a dedicated team at each location, Caesars has
succeeded in achieving:
-- Reduced energy use 19 percent per air-conditioned square foot from
2007 through 2012 although the company has grown organically.
-- Reduced 10 percent reduction of absolute GHG emissions at domestic
properties from 2007 to 2013.
-- Overall U.S. waste diversion of 24 percent (34 of our domestic
properties).
-- Reduced carbon footprint by 12 percent from 2007 through 2012 at
absolute levels.
-- Reduced water usage by 7 percent on a square foot basis since 2008
(baseline year).
-- Invested nearly $70 million on energy conservation projects since
2004.
The Las Vegas Convention and Visitors Authority reports that 39.67
million tourists came to Las Vegas in 2013. The powering down of nine
Caesars resorts in Las Vegas has the ability to impact thousands of
daily visitors with its statement on environmental action. The
company's latest development in Las Vegas, The LINQ, consists of three
large, highly lit structures that will play a starring role in this
year's event. From the pedestrian-only street within The LINQ, guests
will have the best view of Earth Hour festivities and the rare black
out of the country's brightest city.
Located at the heart of the strip, The LINQ is an open-air shopping,
dining and entertainment district, anchored by the world's tallest
observation wheel, known as the Las Vegas High Roller. Impacting the
Vegas skyline at 550 feet tall and with more than 2,000 LED lights,
the High Roller will create a striking effect as it powers down for
Earth Hour. Special displays are set to appear on The LINQ's 130-ft
tall three-sided marquee, and the High Roller will shine an electric
blue to commemorate the day before both go dark. The Vortex, a
visually stunning architectural element intricately embedded with
LED-lights on top of The Quad Resort & Casino will also power off
along with the multiple venues and marquees within The LINQ.
Supporting Quotes: "Caesars' annual participation in this event is one
of many ways we strive to uphold the principles outlined in our Code
of Commitment and support the communities in which we are privileged
to operate. We are encouraging both employees and guests to keep the
spirit of Earth Hour alive by making a habit of turning off
unnecessary lights and personal equipment when it is not in use, both
at work or at home." - Gwen Migita, VP of Corporate Sustainability &
Community Affairs, Caesars Entertainment.
"Caesars has been a leader in promoting Earth Hour, encouraging other
casinos and businesses in the region to participate. Seeing the lights
go off in America's brightest city every year is a reminder of our
movement towards becoming a more environmentally and socially
sustainable Las Vegas, as well as all the work we have yet to do to
make a real impact on climate change in our community and as a
planet." - Tom Perrigo, Chief Sustainability Officer at City of Las
Vegas
Links / URLs:
-- Caesars Entertainment Corporation: http://www.caesars.com
-- Caesars CodeGreen: www.caesars.com/codegreen
-- The LINQ: www.thelinq.com
-- Earth Hour: www.earthhour.org
Follow Caesars Entertainment:
-- Twitter: @cetcodegreen (#caesarscodegreen)
-- Official Earth Hour Hashtag: #CaesarsEarthHour
-- Facebook: www.facebook.com/CaesarsEntertainmentCodeGreen
Follow The LINQ
-- Facebook: www.facebook.com/theLINQ
-- Twitter: @TheLINQ
-- Instagram: @TheLINQ
Follow Earth Hour
-- Twitter: @earthhour (#YourPower)
-- Facebook: www.facebook.com/earthhour
-- Instagram: @EarthHourOffical (#YourPower)
SOURCE Caesars Entertainment Corporation
-0- 03/20/2014
/CONTACT: Zoey Farooq, Saatchi & Saatchi S, +1-415-871-2029, zoey.farooq@saatchis.com
/Web Site: http://www.caesars.com
CO: Caesars Entertainment Corporation
ST: Nevada
IN: OIL UTI TRA CNO ENV
SU: CSR
PRN
-- SF87191 --
0000 03/20/2014 16:00:00 EDT http://www.prnewswire.com
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