Innovative Incentive-Driven Points Program to Reward Active Users of AARP.org with Virtual Currency Good Towards Products, Savings and More



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-- WITH PHOTO -- TO NATIONAL EDITORS:

AARP Launches First-Of-Its-Kind Loyalty Rewards Program

WASHINGTON, March 5, 2014 /PRNewswire-USNewswire/ -- AARP today

announced the launch of "Rewards for Good," a first-of-its-kind

loyalty program that rewards users of AARP.org for engaging with

exclusive online tools and information that deliver meaningful impact

to their lives. In support of AARP's social mission of improving the

lives of people age 50+, this innovative program is designed to reward

AARP's online users with points based on their level of online

engagement with select self-improvement tools and content-a distinct

contrast from the traditional loyalty programs that solely reward

consumers based on monetary transactions. Points can be earned by

participating in hundreds of activities designed to help users enrich

their lives through smart saving, healthy eating, dating, retirement

tips and so much more.

"We wanted to find a way to actively engage our online audience in

activities that would have meaningful impact for them and their

families, and Rewards for Good does just that," said Sami Hassanyeh,

Chief Digital Officer for AARP. "There's no other program like this in

the marketplace specifically aimed at the 50+ audience and these

activities cover topics that matter most in people's everyday lives.

The more you learn, the more you earn, and users will see that there

are hundreds of ways to earn points.and they add up fast."

AARP's Rewards for Good program provides immediate value to users who

can redeem points earned for more than 200,000 rewards, including

exclusive savings from select brands and local merchants.

Additionally, points can be used towards live auctions that offer

everything from iPads to gift cards, and sweepstakes entries that are

used for the chance to win brand name prizes. Rewards for Good offers

a genuine savings off of the lowest prices on everything from

electronics to apparel. Participants can also use a combination of

rewards currency plus a credit card payment toward the cost of the

retail price of products and merchandise from more than 200

participating brands including Lacoste, Macy's, Steve Madden, Kohl's,

Fossil and Dooney & Burke.

Anyone age 18 and over can participate in the Rewards for Good program

by simply creating a free account at AARP.org and AARP members earn 50

percent more points for participating in activities. Rewards for Good

is structured to ensure that there is active engagement tied to point

accumulation and reinforces the promise that this program is committed

to the "good" and well-being of each participant.

Visit www.AARP.org to register today.

About AARP AARP is a nonprofit, nonpartisan organization, with a

membership of nearly 38 million, that helps people turn their goals

and dreams into real possibilities, strengthens communities and fights

for the issues that matter most to families such as healthcare,

employment and income security, retirement planning, affordable

utilities and protection from financial abuse. We advocate for

individuals in the marketplace by selecting products and services of

high quality and value to carry the AARP name as well as help our

members obtain discounts on a wide range of products, travel, and

services. A trusted source for lifestyle tips, news and educational

information, AARP produces AARP The Magazine, the world's largest

circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio;

AARP Books; and AARP en Español, a Spanish-language website addressing

the interests and needs of Hispanics. AARP does not endorse candidates

for public office or make contributions to political campaigns or

candidates. The AARP Foundation is an affiliated charity that

provides security, protection, and empowerment to older persons in

need with support from thousands of volunteers, donors, and sponsors.

AARP has staffed offices in all 50 states, the District of Columbia,

Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

Logo - http://photos.prnewswire.com/prnh/20070209/NYF043LOGO

SOURCE AARP

-0- 03/05/2014

/CONTACT: Michelle Alvarez, 202.434.2555, malvarez@aarp.org

/Photo: http://photos.prnewswire.com/prnh/20070209/NYF043LOGO

PRN Photo Desk, photodesk@prnewswire.com

/Web Site: http://www.aarp.org

CO: AARP

ST: District of Columbia

IN: MLM

SU: SCZ PDT NPT

PRN

-- DC76627 --

0000 03/05/2014 15:00:00 EDT http://www.prnewswire.com

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