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AARP Launches First-Of-Its-Kind Loyalty Rewards Program
WASHINGTON, March 5, 2014 /PRNewswire-USNewswire/ -- AARP today
announced the launch of "Rewards for Good," a first-of-its-kind
loyalty program that rewards users of AARP.org for engaging with
exclusive online tools and information that deliver meaningful impact
to their lives. In support of AARP's social mission of improving the
lives of people age 50+, this innovative program is designed to reward
AARP's online users with points based on their level of online
engagement with select self-improvement tools and content-a distinct
contrast from the traditional loyalty programs that solely reward
consumers based on monetary transactions. Points can be earned by
participating in hundreds of activities designed to help users enrich
their lives through smart saving, healthy eating, dating, retirement
tips and so much more.
"We wanted to find a way to actively engage our online audience in
activities that would have meaningful impact for them and their
families, and Rewards for Good does just that," said Sami Hassanyeh,
Chief Digital Officer for AARP. "There's no other program like this in
the marketplace specifically aimed at the 50+ audience and these
activities cover topics that matter most in people's everyday lives.
The more you learn, the more you earn, and users will see that there
are hundreds of ways to earn points.and they add up fast."
AARP's Rewards for Good program provides immediate value to users who
can redeem points earned for more than 200,000 rewards, including
exclusive savings from select brands and local merchants.
Additionally, points can be used towards live auctions that offer
everything from iPads to gift cards, and sweepstakes entries that are
used for the chance to win brand name prizes. Rewards for Good offers
a genuine savings off of the lowest prices on everything from
electronics to apparel. Participants can also use a combination of
rewards currency plus a credit card payment toward the cost of the
retail price of products and merchandise from more than 200
participating brands including Lacoste, Macy's, Steve Madden, Kohl's,
Fossil and Dooney & Burke.
Anyone age 18 and over can participate in the Rewards for Good program
by simply creating a free account at AARP.org and AARP members earn 50
percent more points for participating in activities. Rewards for Good
is structured to ensure that there is active engagement tied to point
accumulation and reinforces the promise that this program is committed
to the "good" and well-being of each participant.
Visit www.AARP.org to register today.
About AARP AARP is a nonprofit, nonpartisan organization, with a
membership of nearly 38 million, that helps people turn their goals
and dreams into real possibilities, strengthens communities and fights
for the issues that matter most to families such as healthcare,
employment and income security, retirement planning, affordable
utilities and protection from financial abuse. We advocate for
individuals in the marketplace by selecting products and services of
high quality and value to carry the AARP name as well as help our
members obtain discounts on a wide range of products, travel, and
services. A trusted source for lifestyle tips, news and educational
information, AARP produces AARP The Magazine, the world's largest
circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio;
AARP Books; and AARP en Español, a Spanish-language website addressing
the interests and needs of Hispanics. AARP does not endorse candidates
for public office or make contributions to political campaigns or
candidates. The AARP Foundation is an affiliated charity that
provides security, protection, and empowerment to older persons in
need with support from thousands of volunteers, donors, and sponsors.
AARP has staffed offices in all 50 states, the District of Columbia,
Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
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