New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience

New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience


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CINCINNATI--(BUSINESS WIRE)--Mar 5, 2014--Introducing Crest 3D White ® Whitestrips Luxe Supreme FlexFit, the latest innovative addition to the Crest 3D White Whitestrips family. Crest 3D White ® Whitestrips Luxe Supreme FlexFit will allow consumers the chance to achieve a brilliant white smile for all of life’s special occasions. These new Whitestrips are the best-fitting Whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience (Photo: Business Wire)

Crest 3D White Whitestrips’ new FlexFit technology allows the Whitestrips to stretch around the smile for better coverage and easier application. Additionally, it provides a strong grip for a comfortable and easy whitening experience, whitening as well as a $500 in-office professional treatment* for a brilliant white smile from any angle .

“Crest 3D White® is committed to providing the best-in-class when it comes to innovative products,” said Doreen Bayliff, Vice President, P&G North America Oral Care. “The new Crest 3D White ® Whitestrips LuxeSupreme FlexFit provide our best whitening yet, and deliver even more coverage and a customized fit for everyone’s unique smile.”

In July, Crest 3D White® announced its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. An ambassador that embodies a dazzling white multi-dimensional smile, Shakira will represent the brand globally including all the Crest 3D White® Whitestrips.

Suggested retail for the new Crest 3D White® Whitestrips is $64.99 and can be found in drugstores, mass retailers nationwide and on www.3DWhite.com. For more information on Crest 3D White®, visit www.3DWhite.com and check out www.Facebook.com/CrestWhitestrips.

*vs. Laser

About Procter & Gamble P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140305005235/en/

CONTACT: MSL Group

Kellie McGettigan, 646-500-7832

Kellie.McGettigan@mslgroup.com

or

Jessica Spano, 646-500-7654

Jessica.Spano@mslgroup.com

KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER DISCOUNT/VARIETY HEALTH DENTAL HOME GOODS RETAIL SPECIALTY OTHER RETAIL CONSUMER FAMILY MEN

SOURCE: Procter & Gamble

Copyright Business Wire 2014

PUB: 03/05/2014 09:03 AM/DISC: 03/05/2014 09:03 AM

http://www.businesswire.com/news/home/20140305005235/en

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Procter & Gamble

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