Shai Gerably joins as VP R&D to fuel worldwide platform growth



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TO BUSINESS, AND TECHNOLOGY EDITORS:

Rumble Appoints Former Microsoft Executive To Lead R&D Function

NEW YORK, March 4, 2014 /PRNewswire-USNewswire/ -- Rumble, the smart

mobile publishing platform, announces Shai Gerably, former Microsoft

Israel Professional Services CTO and former Netformx EVP of R&D, as

its Vice President of Research and Development. Gerably will be

charged with scaling and expanding the mobile publishing platform to

support its rapidly growing client base in news, sports and

entertainment media.

The Rumble mobile publishing platform, is a centralized platform for

publishers to build, manage and monetize their mobile business with

real-time capabilities, multiple revenue streams and customized user

experience. Gerably's position is instrumental as Rumble continues to

diversify its customer base with publishers including not only

newspapers, but media groups and online news sites looking to optimize

their mobile-first initiatives.

"Being part of the 'the Next Silicon Valley' here in Tel Aviv, I have

been on the lookout for a company that is truly ambitious in solving a

fundamental problem within the mobile space. In Rumble, I believe I

have found it," said Gerably, enthusiastically. "Rumble affords an

unparalleled opportunity to harness smart technology and it empowers

publishers to be completely in control with an agnostic, adaptive and

truly integrated approach."

Gerably's vast technological experience, ranging from hardware and

low-level information systems, to web and Enterprise SW, coupled with

his reputation for creating high-paced production environments will be

invaluable in Rumble's next-phase of development. His hands-on

philosophy and ability to maintain a macro vision will be instrumental

in managing Rumble's rapidly growing team of technical developers.

Gerably will be based in Tel Aviv, Rumble's international headquarters

and an epicenter of technological innovation.

Al Azoulay, co-founder and CEO of Rumble who leads Rumble's Tel Aviv

operations is equally excited to welcome Gerably. "What Rumble has

achieved to date is astonishing. Through an aggressive product

development pipeline and with Shai at the helm, we are confident that

the Rumble platform will be brought to even greater heights,

ultimately enabling us to better serve our publisher base and allow

these publishers to take control of their mobile business."

About Rumble Rumble is the smart mobile publishing platform, powering

mobile for publishers of news, sports and entertainment, across

platforms and devices. Rumble delivers the only end-to-end publisher

solution that allows publishers to build, manage and monetize mobile

on a single platform while giving them control to make real-time

changes and personalization across all devices, apps and mobile

websites. Featuring powerful technology built on an agnostic

infrastructure, Rumble can easily migrate content and integrate with

publisher's internal systems. With multiple embedded revenue streams,

Rumble helps publishers generate revenue immediately and can scale

with a growing business.

SOURCE RUMBLE

-0- 03/04/2014

/CONTACT: Claudette Archer, Rumble, Marketing Director -claudette@rumble.me; Vu Chung, Prosek Partners, Vice President - vchung@prosek.com

/Web Site: www.rumble.me

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The Associated Press

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