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This is Chris Redgrave for Zions Bank Speaking on Business.
Josiah Schultz, a U.S. Marine, opened 212 Degree Fitness in Millcreek based on this idea. He wants to give anyone the ability to make positive lifestyle changes. And his business was made possible through his participation in the Entrepreneurial Bootcamp for Veterans, or EBV.
At 212 Degree Fitness, their main focus is on group personal training classes. These are done in as a combination strength and conditioning class. Josiah and his wife, Jamie, are working for a community feel so classes are small enough for people to feel comfortable, but big enough so class members feel motivated by their peers.
The workouts vary each day, so no matter how often you come, it will hit all areas of your body. In strength sessions, the pace is slower to focus on building muscle, and in conditioning, they take the class through a cardio circuit where people do activities like boxing or riding stationary bikes. This work is critical in helping people be more active and fighting the obesity epidemic in the U.S.
Classes are designed to be challenging, so the first couple of weeks are always tough. But the rewarding part is to see that you can make it, and then develop friendships with class members to help push each other through.
Before opening 212 Degree Fitness, Josiah was working at another gym, but the business model wasn't a good fit for him. He started developing his program, and that become his current gym, run in partnership with his wife, Jamie. They also do nutrition counseling, to help clients maximize their results.
For Zions Bank, I'm Chris Redgrave, speaking on business.
212 Degree Fitness 2274 E. 3300 South Salt Lake City, UT 84109 801-410-4683 www.twotwelvefitness.com