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This is Chris Redgrave for Zions Bank Speaking on Business.
Have you ever considered the impact market research has on your everyday life? Market researchers and analysts are constantly testing new products and services to find out how they'll be received by the target audience, which probably includes you. This growing sector of our national employment base is projected to jump over 40 percent in the next 10 years, much faster than average.
This is an industry Joe Anderson understands very well as the CEO of Lighthouse Research with offices in Riverton and Salt Lake City. He was once an end user of the research his company performs and now provides this service for companies of all sizes across the United States.
Any type of research or study you can think of Lighthouse Research offers. This includes telesurveys, web surveys and mobile phone surveys to group studies, mock juries, taste tests and focus groups. They can even set up groups to watch advertisements or infomercials to find out how consumers will respond. Every test or survey requires a new group of participants, so you can imagine the impact this company has.
They're an Impulse Rated Top Facility for the last four years running. This is a big deal because only 2 percent of research facilities worldwide receive this prestigious certification. It's also the reason Lighthouse Research is working for many of the major companies across the U.S.
Lighthouse Research has grown to include 65 employees, contributing to Utah's growing employment base. These are well educated and experienced researchers affiliated with the Market Research Association, are QRA certified or specially qualified to do focus groups and have professional research certifications. This week Lighthouse Research is celebrating the grand opening of their brand new facility in Salt Lake City. This 6,000 square foot building on 500 South will double the space they have available and add four more conference rooms with one-way mirrors for their focus groups.
Zions Bank is offering a brand new free business toolkit on everything from marketing to technology infrastructure. Talk to your banker about it today. Member FDIC.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Lighthouse Research 375 E. 100 South Salt Lake City, UT 84111 801-446-4000 www.go-lighthouse.com
