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'Fast fashion' becomes British trend


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LONDON, Mar 1, 2006 (UPI via COMTEX) -- Spurred by plunging prices, British women are buying twice as much clothing as 10 years ago -- so-called "fast-fashion" that may be worn briefly and pitched.

Women's clothing prices have fallen 34 percent since 1995 as new chains have moved into Britain. Supermarkets have added clothing and budget stores carry fresh French designs within weeks of their release in Paris.

"We're in uncharted waters," Richard Hyman of retail analyst Verdict Research told the London Daily Mail.

"Our forecasts do not anticipate any major increase in retail price inflation ever again," Hyman said. "Over the last 10 years, we calculate that women have doubled the average number of items they buy themselves in a year."

Prices have gotten so low that many women use clothing briefly and, rather than washing it, simply throw the fast-fashion garment away.

URL: www.upi.com 

Copyright 2006 by United Press International

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