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Ladies' choice: hdtv


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IF given the choice, most women would pick an HDTV set over a new pair of pricey Manolo Blahnik shoes.

The findings, which run counter to the notion that women are less technically inclined than men, appeared yesterday as part of a new survey from media giant Scripps Howard.

Other choices included a toaster and a day off.

But HDTV - the latest in high-tech television - was chosen by 29 percent of respondents as their top choice. The only option that beat HDTV was a weekend getaway, which 42 percent of those surveyed opted for.

The survey also found that the most desired genre of programming respondents want to see in HD is documentaries, followed by dramas and sports. Lifestyle programing like Scripps' own HGTV or Food Network ranked third.

The poll included 878 adults and was conducted in conjunction with HGTV's launch in HD next month.

Since the once-sky-high prices of HDTVs have dropped in the last two years, the gadget has become one of the most sought-after home entertainment components around.

Copyright 2004 NYP Holdings, Inc. All rights reserved.

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