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Dec. 31--Bright colors, impressive structures, healthy-looking students living life as if each moment of their college experience was a peak -- that's the vision of the visitor guides produced by Boulder-based Campus Publishers.
With contracts at schools around the country, including new ones recently signed with Texas Tech University and Emory University, and a new sales director possessing a background with Time magazine, the concept appears to be working.
The guides include content tightly controlled by the school, and feature information on campus facilities, arts and entertainment venues, academics, student life and at-a-glance details, such as important telephone numbers and a campus map.
The universities also are distribution partners.
"We're about five years into it and we're growing by leaps and bounds," said John Brice, president of Campus Publishers.
Campus Publishers, owned by Redrock Publishing Co., makes its money from the visitor guides by selling advertisements inside them.
The audience is a highly targeted one: 18- to 24-year-old students and their parents.
"It becomes a controlled magazine to that specific audience," Brice said.
The University of Colorado, Purdue University and Texas University, among others, use Campus Publishers for visitor guides. Boise State University recently received its first edition, a four-color, 40-page publication. Even though the Boise area has other guides, and the school advertises in them, the school liked Campus Publishers' approach.
"This one was exclusive to Boise State and we find that appealing," said Bob Evancho, Boise State's associate director of communications. "We could put entirely Boise (State) ads instead of sharing the space."
Boise State had 15,000 magazines printed and they were distributed to key locations, mainly on campus. The school also uses them as recruiting tools.
Boise State has a three-year contract with Campus Publishers, meaning at least two more annual issues will get produced.
Because of the new contracts, Campus Publishers is ramping up for more sales. It hired Mike Bookmyer, a 25-year advertising veteran who spent 10 years at Time, as sales director. The company also hired four students for a sales department. $E
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