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Advertising expert tells KSL what makes a great Super Bowl ad

By KSL.com | Posted - Feb. 2, 2011 at 7:08 p.m.



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SALT LAKE CITY -- This weekend, millions of people could see one of two ads during the Super Bowl created by two guys from Utah.

Lehi resident Tyler Dixon and Salt Lake City native JR Burningham are two of the finalists of the Doritos "Crash the Super Bowl" contest. If their ads were chosen as the best by voters in an online contest, they will air during Super Bowl XLV. Dixon and Burningham will be among the finalists watching the game -- and the winning ads -- during the big game.

Both have already won $25,000 for making it to the top five. If either of their spots is voted the best commercial of the game by the USA Ad Meter, the ad's creator will win $1 million.

Jason Bagley, the creative director behind several Super Bowl ads, is a BYU graduate. He joined KSL 5 News live via Skype from the ad agency Wieden Kennedy in Portland, Ore., to talk about what it takes to make a great Super Bowl ad.

Click the video above to watch the interview.

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