In this Sunday Edition, athletic directors from BYU and the University of Utah reflect on the schools' great rivalry. Also, learn how to ensure your holiday donations to charities really make a difference.

Segment 1: BYU/Utah Rivalry

Welcome to Rivalry Week. It's the time when the progress of a leather ball up and down a grassy field takes on almost cosmic implications for hundreds of thousands of people in Utah.

The Utah/BYU rivalry is one of America's great football rivalries. It divides friends and families. Athletic directors Tom Holmoe, from BYU, and Chris Hill, from the University of Utah, discuss the big game.

Long-term competition makes a great rivalry. Both athletic directors explain what makes a great rivalry.

Related:

Is the 'Holy War' becoming too uncivil?

Cover up the university statues and pull out all of your Cougar or Ute pride -- it's rivalry week. The BYU-Utah matchup is sometimes referred to as "The Holy War," one that comes with undertones of church versus state and some people believe that has caused fans on both sides to propagate negative stereotypes.

"Great competition on the field," said Hill. "And I think it's the idea of being two universities that are near each other, great history and families that have both BYU and Utah people in them."

"I think the longevity of it. We've been playing for a long time and there's been ups and downs, and great wins and great losses, and right now the rivalry has been very close," Holmoe said. "I think all those combine for just a terrific game."

Homoe has lived in Southern California and the Bay Area, and believes the Utah/BYU rivalry measures up with the USC/UCLA and Stanford/Cal rivalries.

"It's unique in that we are so close to each other but so far away in so many regards," describes Holmoe. "But people love in the state to be associated with one of those two institutions."

A good rivalry is good for the teams and the institutions.

"When our teams are playing well together whatever the sport might be, it's better for the sport and our kids, our coaches, our fans," Holmoe explains. "When our teams are good, things are good for both schools."

"For us it's just a fabulous rivalry with friends around the country look at us and say what a wonderfully competitive atmosphere you have," says Hill.

Hill thinks maybe five percent on either side of the rivalry get out of hand and it is a concern for both schools.

"It's a concern to me because the rivalry has to be healthy and if it got to a point where it wasn't and some people think it is right now then you've got to wonder about why you continue it," Holmoe says. "And we both know that the game is what it's about and it's worth it. It is our responsibility to do the best we can to work with the people who are the minority. I think there's a large number of both fans that love the rivalry for what it is, for what happens on the field, it's healthy, it's fun. When that day comes, whatever the sport is, I'm as nervous and as hot as I can be but I don't think about it 365 days a year and those that do are planning the bad things that are going to happen."

"We are going to as best we can beefing up our security, making sure we protect the other team, so their fans don't feel like we're getting on them too much. I'm going to send out information to our student leaders and also to our fans to let them know how important it is to have a great rivalry, give us a home-field advantage, but at the same time don't go over the line," Hill explains. "It's a hard thing because, I think, civility in general, no matter where you are, whether you be in sports or driving a car or whatever is a little tougher now than it was 25 years ago."

Segment 2: Giving to Charities

The holiday season is a time for giving to charities. It's a given that between now and the end of the year you are going to get a lot of solicitations in your mailbox from a number fine charities asking you to give them time or, more likely, money for some very worthy cause.

If you have money or time to give, how can you direct it where it will do the most good and how can you decide what that means? Fraser Nelson, executive director of the Community Foundation of Utah and Shar Lewis, executive director of the Utah Commission on Volunteers, explain how to make the most of your generosity.

The recession has had a major impact on non-profit organizations.

"It's been a terrible, terrible situation," explains Nelson. "Giving is down tremendously, more than double digits."

Nelson says giving is down 30 percent from 2008-2009 and in 2009 it was down about 40 percent. "And so far this year, 40 percent of the non-profits we have surveyed report losses again. So we are seeing non-profits that literally have no operating capital in the bank, who are truly like the families they serve going paycheck to paycheck.... It really doesn't matter the kind of the organization, the size of the organization. Although I will say that those organizations that have been hardest hit are in rural communities."

When determining which organization to give to, Nelson recommends learning about the non-profit and considering local organizations.

"Do you know the organization personally? Volunteering is a great way to get to know any organization and when people feel that direct responsibility for the health and well being of the agency and the people that it serves they are often the first to set forward. Volunteers actually give more money than the general public. So being aware of the organization, going to visit seeing it is a great way," explains Nelson. "I really would like to encourage people to give locally. Utah's non-profits are a cornerstone of our economy, they employ thousands of people, hundreds of thousands of people if you think about the universities, and they really are what drives an economic engine for us. If we don't have clean air, if we don't have good schools, if we don't have places where people who are homeless or hungry can go for assistance, our entire economy will suffer. So think locally, think about the local food bank or the local shelter, and also think about the arts, those organizations have been very hard hit by the recession."

Utah has the highest rate of volunteerism in the country.

"The U.S. Census and the Department of Labor and Statistics do a survey every year and for the fifth year in a row Utah has ranked No. 1 in the nation," explains Lewis. "Provo was No. 1 in cities, Ogden was number three, Salt Lake ranked quite high. But what we have to do is not let that ranking stop us and deter us from the great need."

Lewis says there is much to gain from volunteering.

"Everyone volunteers. We are living in a very generous state and what we do know is that when we ask, this state, our people step up and serve," Lewis describes. "And what we need to be asking now is to think in terms of long-term volunteering, use your skills, we have a high unemployment rate. If you are unemployed you have all of this time, what a better way to not only build your resume, stay active, to network, to find a good job, but to be able to give that time serving weekly or monthly."