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NEW YORK, Nov 15, 2005 (UPI via COMTEX) -- Inside TV is disappearing from magazine shelves after only seven months of publication, it was announced Tuesday.
Gemstar-TV Guide International announced it was folding the celebrity weekly after the Nov. 21 issue, MediaWeek.com reported.
"We are now pursuing a more focused strategy of building upon our company's considerable core assets, including the TV Guide brand, to achieve the goal of being the leading consumer brand for video guidance and enabling transactions across multiple platforms," Gemstar-TV Guide CEO Rich Battista said. "Inside TV is not central to this strategy, and it has not been performing as well as we had initially expected."
Inside TV has struggled to find readers since its April launch. Sales averaged 100,000 copies a week compared to People magazine's 1.5 million, the Web site said.
Copyright 2005 by United Press International