News / 

Inside TV to fold after next issue



This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

NEW YORK, Nov 15, 2005 (UPI via COMTEX) -- Inside TV is disappearing from magazine shelves after only seven months of publication, it was announced Tuesday.

Gemstar-TV Guide International announced it was folding the celebrity weekly after the Nov. 21 issue, MediaWeek.com reported.

"We are now pursuing a more focused strategy of building upon our company's considerable core assets, including the TV Guide brand, to achieve the goal of being the leading consumer brand for video guidance and enabling transactions across multiple platforms," Gemstar-TV Guide CEO Rich Battista said. "Inside TV is not central to this strategy, and it has not been performing as well as we had initially expected."

Inside TV has struggled to find readers since its April launch. Sales averaged 100,000 copies a week compared to People magazine's 1.5 million, the Web site said.

URL: www.upi.com 

Copyright 2005 by United Press International

SIGN UP FOR THE KSL.COM NEWSLETTER

Catch up on the top news and features from KSL.com, sent weekly.
By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

KSL Weather Forecast