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MEN will run from this show like they're being attacked by the Loch Ness monster.

Like HBO's "Sex and the City," the new "Hot Properties" - ABC's sitcom about a firm of female real-estate agents in New York - is strictly for women.

ABC is counting on women viewers to rally to this show's raunchy conversations about boobs and boob jobs, dating and sex (usually the same thing), sperm, fertility, biological clocks, that infernal self-help book "He's Just Not That Into You," and whatever else might spring from the dirty minds of the show's writers.

In "Hot Properties," men are either cads or gay. The only male character who seems to pass muster with the ladies of the Summerlin real-estate agency is the man married to the firm's fortysomething chief executive, Ava Summerlin (played by blonde Gail O'Grady of ABC's "NYPD Blue" and NBC's "American Dreams").

And this guy, whose name is Scott, isn't even seen on the show in the first two episodes (the premiere is Friday night at 9:30 on Channel 7), although Ava talks about him incessantly.

ABC probably isn't too concerned that men will seek to avoid "Hot Properties" like they would avoid cleaning out the garage or raking a half-acre of leaves.

The show is obviously written with women in mind. In the world of "Hot Properties," women rule.

Fortunately for this show, ABC has assembled a stellar cast, led by O'Grady and filled out - wink, wink - by buxom Sofia Vergara, whose twin peaks form one of the show's principal conversation starters; and zany Nicole Sullivan, formerly of "Mad TV," who plays the real-

estate agent with the most man problems.

As a show, "Hot Properties" isn't likely to get any men either. But for women, this show could become a hot property.

Copyright 2004 NYP Holdings, Inc. All rights reserved.

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