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This is Chris Redgrave for Zions Bank Speaking on Business.
Today, one in five insured Utahns carry a blue card. This card, for Regence BlueCross BlueShield of Utah represents one of the most recognized insurance brands, dating back to 1944. When you've got a blue card in your wallet, you have access to locally managed provider relationships in every state across the country — and internationally.
Jennifer Danielson, president of Regence BlueCross BlueShield of Utah, says innovation is at the heart of this operation, which now has over 325 employees. They're always working to improve the system and were one of the first to create a different reimbursement model. It's designed to make information and data more accessible for both patient and provider to create a more holistic approach to healthcare.
Regence BlueCross Blue Shield of Utah has deep roots in the insurance business, dating back to early days in the lumber camps in the Pacific Northwest. Employees in the camps decided to pool their resources to help those who may be unable to provide for themselves. This is where the concept of health insurance originated in the region … which led to the incorporation of BlueCross BlueShield in Utah in 1944.
Today, Regence BlueCross BlueShield of Utah provides many services and providers for their members including their Personalized Care Support program. They're the first health insurer in the nation to offer comprehensive coverage for members and their caregivers dealing with serious illnesses. It's intended to ensure the patient's physical, social and spiritual needs are at the center of a care delivery plan.
As Jennifer stated, it's this approach to healthcare innovation that has made Regence BlueCross BlueShield of Utah an important partner for other Blues organizations across the country where they share ideas and best practices. Next week Regence BlueCross BlueShield of Utah will be heavily involved with the Be Well Utah Initiative, a week-long community health fair with events held every day during the week, promoting wellbeing for Utah citizens
For Zions Bank, I'm Chris Redgrave, speaking on business.
Regence BlueCross BlueShield of Utah 2890 E. Cottonwood Pkwy Salt Lake City, UT 84121 800-624-6519 www.regence.com
