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GLENDALE, Ariz. (AP) — BattleFrog is the new title sponsor of the Fiesta Bowl.
The obstacle race and outdoor fitness event organizing company was announced as the title sponsor on Friday.
The 45th Fiesta Bowl will feature two at-large teams at University of Phoenix Stadium on Jan. 2. Boise State beat Arizona 38-30 in last season's game.
The BattleFrog Obstacle Race Series is one of the nation's fastest-growing obstacle racing series and the company also teamed with ESPN for the BattleFrog College Championship, which has been renewed for season two in 2016.
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