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TOKYO, Aug 18, 2005 (United Press International via COMTEX) -- Nissan Motor Corp. plans to significantly increase the number of female staff members who deal with customers at its sales outlets throughout Japan.
The Japanese automaker made the decision because recently more women have had a say when Japanese families purchase vehicles, the Mainichi Shimbun reported Thursday.
Within the next three years, Nissan plans to increase the proportion of its female "car life advisers" in charge of sales from the current 4 percent to 10 percent.
It reportedly also will increase the proportion of female "technical advisers" who handle vehicle inspections and repair inquiries from 8 percent to 20 percent.
Sales outlets that are subsidiaries of Nissan's main firm will be instructed to increase the ratio of female workers.
A survey conducted by Nissan found that 30 percent of buyers of Nissan vehicles are women, and that women's opinions are the deciding factor in about 65 percent of car sales.
Nissan also decided to actively employ women, judging that this would make it easier for women's opinions to be reflected in the design, features, outer appearance and interior of new vehicles.
Copyright 2005 by United Press International.